Saturn Aura vs. Honda Accord and Toyota Camry
Hope ya’ll get a kick out of this! I had some downtime here at work and went to Saturn.com to check out this new promotion for the Saturn Aura where Saturn dealerships will now have a Honda Accord and Toyota Camry for prospective shoppers to compare alongside the Saturn Aura. The problem I have is that the Accords and Camrys in the comparison aren’t similarly equipped. I will say that the Saturn Aura XR is a fine car from what I’ve read. Edmunds.com just got a long-term Aura XR last week. I don’t know how good or bad of a car the Aura XE is. While browsing Saturn’s web site, a pop-up window to speak with a Saturn live consultant appeared and I figured I could use a good laugh. It even seems like they switched “consultants” in the middle of the conversation.
Did you know the Saturn Aura is really a rebadged Opel/Vauxhall Vectra (Opel and Vauxhall are GM’s European brands) that GM decided to bring over from Europe? The upcoming Saturn Astra is a rebadged Opel/Vauxhall Astra.
Note: The finalists for the 2007 North American Car of the Year (winner in bold) were the Honda Fit, Saturn Aura, and Toyota Camry. Edmunds.com’s Editor-in-Chief, Karl Brauer, voted for the Honda Fit. The North American Truck of the Year finalists (winner in bold) were the Chevrolet Silverado, Ford Edge, and Mazda CX-7.
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You are now chatting with ‘Shanita’
Shanita: Good Evening! May I have your first name please?
Shanita: Hello Loren.
Shanita: How can I help today?
you: Good evening to you too.
you: I’m looking at this Aura vs. Camry and Accord comparison.
you: I can’t help but to think it’s not a fair comparison.
Shanita: Why would you say it is not a fair comparison?
you: The vehicles aren’t similarly equipped.
you: V6-equipped Saturn Aura XE against 4-cylinder Camry and Accords.
you: That’s not fair.
you: 16″ wheels on the Camry and Accord versus 17″ wheels on the Aura.
Shanita: Am I able to assist with any questions you may have regarding the AURA?
Shanita: I have not heard from you in a few moments. Are you still with me?
you: I just would like to know why they aren’t making similarly equipped Accords and Camrys in this test drive promotion.
you: That would be the right thing to do.
you: The Aura XE in this case is like bringing a gun to a knife fight.
you: It’s not an apples-to-apples comparison.
you: Saturn shouldn’t mislead the consumer like this.
you: The Aura is an EXCELLENT product.
Shanita: Did you have any questions regarding our Saturn vehicles I could assist you with?
you: Why resort to something like this?
Shanita: Thank you for your feedback.
you: May I get some answers to my questions?
Shanita: Weare here to assist with your online purchase. If you have questionsregarding Saturn products or services, I would be more than happy toassist you.
you: My questions pertain to Saturn products and how they’re represented. Do they not?
Shanita: Can you clarify your questions please?
you: If Saturn knows they have a great product in the Aura, why aren’t they pitting it against similarly-equipped Accords and Camrys?
you: What is their reasoning for not doing so?
Shanita: Iam sorry Loren but we do not have that information available to us onour site. Your local Saturn retailer would be in the best position toassist. Have you used our compare tool for the vehicles?
you: Yes. That is how I got the information that this comparison being presentedto consumers is an unfair one. I’ve also been using Edmunds.comextensively as well.
Shanita: I can understand that.
Shanita: I would not say that it is not a fair comparison, it just so happens to be Saturn’s AURA has more to offer.
Shanita: Did I mention Saturn’ s AURA recently won another award for interior of the year
Shanita: The AURA is a great vehicle.
you: Let’s say we were to equip the Accords and Camrys similarly with V6s,17-inch wheels, and so on, consumers would see how much more it wouldcost them to get that content in those vehicles compared to the Aura.
Shanita: The ACCORD and the CAMRY’S could not measure up.
you: I would think this would work more to the Aura’s advantage.
Shanita: The Accord and Camry vehicles are the AURA’s competitors as far as mid size sedans.
Shanita: The AURA comes out on top.
Shanita: It seems to just have happened that way.
you: The Accords and Camrys aren’t being fairly represented in the comparison the way they’re equipped.
Shanita: Are you interested in the AURA?
you: I would like to know why.
you: I’m interested in the Aura being *fairly* compared with the Accord and Camry.
Shanita: Wouldyou be interested in test driving the AURA as well as the other twovehicles? Right now Saturn is providing side by side test drives withall three vehicles for interested customers as yourself to compare.
Shanita: Ifyou are interested in the AURA, we have a special test-drive offer thatI can send you. It is good for a $25 gift card of your choice. You canselect from dozens of national and local retailers.
you: I already know all this.
you: Thanks for “trying” to answer my questions.
you: By the way, my workplace just got an Aura XR last week.
you: Have a nice day and God bless.
Shanita: Thankyou again for visiting Saturn.com. Also, a short survey will appear atthe end of the session. I would greatly appreciate it if you would beable to complete it. It should only take you about a minute. Pleaseexit the chat by selecting the “Gray Close Button” within the chatwindow when you are done chatting.
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I think the comparison is an apples to oranges one. In my opinion, it’s like bringing a gun to a knife fight.